Buy Clark | HOOVA VR PC

Clark | HOOVA VR delivers a room-scale VR music video synced to Clark's latest track from Warp Records. This free-to-play casual experience plunges users into a dark, dystopian future. It probes isolation, dependency, and identity through a virtual reality lens. Game engine technology drives the eerie visuals, with CG characters built from motion-captured live talent. These figures move with precise human accuracy, choreographed to the beat in a cycle of VR consumption. Casual VR fans drawn to music-driven explorations will find its focused, atmospheric runtime engaging.

The Mill’s emerging technology team joined forces with Clark of Warp Records to produce a VR music video set to the artist’s latest track Hoova.

Hoova, a room-scale VR experience, explores a dark, dystopian future and investigates topics of isolation, dependency and identity in Virtual Reality.

Directed by The Mill’s Chief Creative Officer Angus Kneale and Executive Creative Director Ben Smith, this piece is also unique in its advanced use of game engine human characters; a notoriously difficult feat in visual effects.

Hoova takes an eerie look into a virtual reality led, isolated dystopian future, wherein each character is part of a frightening cycle in which they become consumed by the VR experience they are witnessing.

Each character seen in the experience was developed in CG using game engine technology. The Mill’s Emerging Tech team led by Joji Tsuruga created the game engine characters by using motion capture of live action talent. These characters are striking both in appearance and movement; choreographed to the music and animated to be accurate to the human form down to a single finger.