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About GUG

GUG - about the game

GUG is a sandbox simulation roguelike where you generate monsters—”gugs”—by typing any word or phrase. Your choice of words determines how they look, behave and battle. Type “banana flamethrower” and you might get a spiky yellow pyromaniac. Type “emotional support gremlin” and get… Well, who really knows?

Every word wields unexpected power, so experiment and see what incredibly broken gugs you can concoct.

Each run throws you into a new procedurally generated arena—lava jungles, haunted car parks, algorithmic chaos pits—and challenges you to create a truly unpredictable squad of gugs. You will:

  • Adapt to randomised rules, enemy types and objectives

  • Tweak your team’s strategy to seize victory or fail gloriously

  • Unlock new modifiers, environments and gug abilities

  • Ask yourself why your tank explodes when it gets healed

Gugs don’t just look weird—they work weird, too. Each creature evolves both visually and logically.

  • Mix and match brains, attacks, movement styles and passives across different gugs

  • Use procedural logic systems to combine effects in strategic—or utterly unhinged—ways

  • Watch unexpected synergies emerge, then break them when your next bright idea goes disastrously wrong

Whether you’re a strategy min-maxer or an architect of chaos, GUG rewards curiosity and punishes overconfidence.

The GUGverse is shared. Gugs you make might show up in someone else’s game. Another player’s fearsome "Toilet Cactus" might just ruin your whole run—and appetite. Every new gug makes the game bigger and more unpredictable for everyone.

  • Encounter gugs made by other players

  • Upload and share your best/worst creations

  • Join regular challenges and gug hunt bounties

  • Break the meta or break the game—we welcome both

This isn’t a card game. It’s not your standard autobattler. It’s not a serious roguelike. GUG is GUG: a creature collector where the gugs are ludicrous, the logic is real, and your new arch-nemesis might be “Mildly Upset Pigeon”.

Interface:
English

Age rating

Unavailable

Minimum:

  • Processor: 2 GHz
  • Memory: 4 GB RAM
  • Graphics: Graphics card with DX10 (shader model 4.0) capabilities
  • DirectX: Version 10
  • Storage: 2 GB available space

Recommended:

  • OS: Windows 10
  • Processor: 3 GHz
  • Memory: 8 GB RAM
  • Graphics: Graphics card with DX10 (shader model 4.0) capabilities
  • DirectX: Version 12
  • Storage: 4 GB available space
Historical low
Price history from official stores
£3.49
Steam
2 weeks ago
Price history from keyshops
£3.69
PremiumCDKeys
3 months ago

FAQ

8 questions

Before you start looking for a cheap GUG PC key, check the essentials. Developed by Martian Lawyers Club. Published by Martian Lawyers Club. PC released date: 24 Aug 2025. Genres: Strategy, Indie, Simulation. Categories: Family Sharing, Single-player.

Q

Where to buy a cheap GUG Steam key or CD key?

There are currently no active offers for GUG. Set a price alert on XD.deals and we will notify you the moment a deal becomes available.

We don't have a current Steam Store price for GUG. The game may be temporarily unavailable or not yet listed on Steam.

Our price tracker covers both official retailers and key marketplaces, so you can find GUG on sale even outside seasonal promotions. We currently detect 0 active offers from official stores and keyshops. Check the table above, compare against the historical low, and set an alert so you never miss the next price drop.

Based on our data, GUG is not currently available on GeForce NOW. You will need to run it locally on your PC. Browse games available on GeForce NOW.

Yes. GUG has an official page on the Steam Store, but we currently don't track any third-party offers with Steam DRM. Check back later or set a price alert.

Yes. GUG is Steam Deck Verified - it launches out-of-the-box, displays correct controller glyphs and runs stable. GUG works perfectly on Steam Deck.

GUG does not appear to be available on PC Game Pass, EA Play, Ubisoft+ or any other PC subscription service at this time. Your only option is purchasing the game - use XD.deals to find the best price.

No - XD.deals is not a store. We are a price-comparison service that tracks the best GUG deals across official stores and verified keyshops. Click "Go to Store" next to any offer and you will be redirected to the retailer's website to complete your purchase.

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